Ritesh Patel : London Olympics 2012


Are the people at brand consultancy firm Wolff Olins been drinking on the job? The logo for the 2012 London Olympics above has generated a public outcry and has over 35,000 people signing a petition to scrap it.

The cost to make this logo was 400,000 UK pounds and it took almost a year to create.



Tory MP Philip Davies, who sits on the culture, media and sport select committee, said he would table a Parliamentary motion calling for organisers to scrap the jagged emblem based on the date 2012.



Even London Mayor Ken Livingstone refused to back the pink and orange logo and even suggested that the Olympic organisers refuse to pay the 400,000 UK pound bill.

Olympic organisers beg to differ saying that the logo was "dynamic" and "vibrant." They have insisted that it will not be ditched.



Daily Mail

The "Thank You" campaign to get the 2012 Olympics was done much better than this load of rubbish. Honestly, who would wear a pink/orange shirt?

In response, many amateur artists and designers have submitted their idea of an Olympic logo. Many of these are much better than Wolff Olins'.

They really need to drop this jagged logo if they want to prevent further embarassment. First was their overbloated budget for the Olympics. Now it's their "girly" Olympic logo. What's next in store? London has about 5 years to go.


This logo created by BBC web site reader Richard Voysey has been chosen as the readers' favorite in an online poll.

Over 22,000 votes were cast on a shortlist of six readers' designs.



Meanwhile, Michael Wolff, co-founder of designers Wolff Olins, which created the jagged logo, said it had not been "done justice" and blamed Olympic organisers for not publicising it properly.


Boo hoo. It still sucked regardless.

I wonder how many stores will sell both logos. I guess the London Olympic will try to stop that, but they cannot stop everyone.

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